JioCinema has clocked over 1,300 crore video views in the first five weeks of the ongoing Tata Indian Premier League.
The average time spent per viewer per match touched 60 minutes.
“JioCinema continues to grow from strength to strength every week and it is based on clear evidence of consumer’s outright preference of catching the TATA IPL on digital,” said Viacom18 Sports CEO Anil Jayaraj. “The combination of outstanding cricket action and our robust platform proved the stellar opening weekend was just the beginning of bigger things to come. I would like to thank all our sponsors, advertisers, and partners for showing faith in our journey as we continue to elevate every fan’s TATA IPL viewing experience.”
JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore.
The number of advertisers on JioCinema who have signed up is also a new record as is the revenue booked, both significantly higher than last year on digital, the company said.