KOOH Sports, a sports outsourcing firm, has entered into a partnership with Rajasthan Royals to set up cricket development centres throughout the country.
Kids Out of Home Sports (KOOH) was started by the management team of BPO firm Intelenet Global Services (now Serco Global Services). IT major Tata Consultancy Services and HDFC hold 15 per cent stake each in the company.
Through this partnership, KOOH will nurture talent at school and community levels by providing them a specialised learning environment in cricket.
These centres will be set up on select school premises and provide a focused curriculum at an affordable price point.
They will cater to kids between 5-19 years across various skill levels. In the coming months, KOOH Sports plans to roll out such cricket development centres all across the country.
“At KOOH, it is our endeavour to elevate the state of sports in the country through various innovative programmes. The creation of sports development centres is one such offering and will focus on core cricket skills alongside physiological, nutritional and psychological needs for kids taking up the sport. This initiative will cut across the standard learning programmes and will draw on the knowledge of experienced professionals to help kids take on a sport and pursue a career in it,” KOOH Chief Executive Officer Prabhu Srinivasan said.
rajesh.kurup@thehindu.co.in