Kochi-based The Muthoot Group today said it has inked a three-year deal with Indian Premier League franchise Chennai Super Kings (CSK) and would be the Principal Team Partner.
“We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports disciplines, company Deputy Managing Director, Alexander George Muthoot said.
“It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain Mahendra Singh Dhoni,” he said in a company statement.
As part of the association, the jerseys of CSK players would carry The Muthoot Group’s logo on the front.
On the tie-up with Muthoot Group, Chennai Super Kings, CEO, K S Viswanathan said “our association with Muthoot Group will definitely boost the popularity of our brand.”
“It is even more overwhelming that the Muthoot Group and its flagship company Muthoot Finance has a presence across Tamil Nadu with 900 plus branches,” he added.
Muthoot Group has over 4,500 branches across the State and also has presence in US, United Kingdom, UAE and Sri Lanka, the release added.