Australia’s Deakin University has tied up with IPL team Rajasthan Royals. Under the sports education partnership, faculty from Deakin University’s Sports Management department will work with the Rajasthan Royals on team branding, sports marketing, and fan engagement.
Australia’s High Commissioner to India, Patrick Suckling, said, “This agreement will not only promote sports education in India, it will also help strengthen Deakin University’s already impressive record in sports marketing and development.”
Under the partnership, Sports Management students at Deakin University will also be able to visit India and complete an internship with the team during the 2014 IPL season. “This will be an invaluable opportunity for Deakin students to work in one of the most vibrant sporting contests in the world. I hope more Australian universities can strike similar partnerships that help to broaden and deepen the relationship between our two countries,” Suckling added.