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Radio network Red FM has announced its partnership with IPL franchisee Sunrisers Hyderabad, as their Principal Sponsor for the fourth year in a row.
As part of the partnership, the Sunrisers Hyderabad team will sport the Red FM logo on the front of their jersey and Red FM will provide on-ground entertainment with the team.
Captained by Indian cricket team opener Shikhar Dhawan, Sunrisers Hyderabad has added some exciting talent for this season, including all-rounder Yuvraj Singh, New Zealand captain batsman Kane Williamson, pacer Ashish Nehra and England captain batsman Eoin Morgan.
Nisha Narayanan, Chief Operating Officer, Red FM, in a statement said, “Red FM stands for a fun, spirited and exiting attitude that reflects in our programming and in our people. We have planned extensive on-ground consumer engagement initiatives to leverage the association.”
Red FM plans to run contests online as well as on-air during the IPL season and winners of these competitions will be rewarded with official merchandise of Hyderabad Sunrisers and autographed memorabilia. It will also run interesting contests for match tickets at the team’s home turf at Rajiv Gandhi International Stadium in Hyderabad.
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