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Shell Lubricants, the global market leader in finished lubricants, gave the motorsport-crazy city of Hyderabad a reason to rejoice.
Enthusiasts were treated to some high adrenalin racing action with F1 car simulators offering driving experience on F1 circuit. The event took place in the GVK Mall and Inorbit Mall.
These Shell Experience zones set up in the malls had several zones catering to the different age-groups and their varied interests. Apart from display of products from Shell Helix, these zones have demo-kits to demonstrate the products.
“The growing craze of motorsport, especially F1 in the country, prompted us to go ahead with this activity,” Mansi Madan Tripathy, CMO, Shell Lubricants India, said in a statement.
“Shell Lubricant’s association with Ferrari and our legacy gives us a deep insight into the F1. These insights coupled with our knowledge of the growing craze of this sport in India helped us design on-ground activity,” she added.
rishikumar.vundi@thehindu.co.in
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