Hockey India has said that telecast rights for the Hockey India League and all international hockey matches hosted by it in India has been extended with Star Sports for a further period of three years.
Star Sports and Hockey India had agreed to join hands to promote the sport in 2012 for an initial period of three years. The agreement comes on the heels of Star Sports being the global broadcast partner for the International Hockey Federation for the next eight years, starting from January 2015.
Tournaments broadcastWith the extension to the agreement, Star Sports will also be the host broadcaster of Hockey India League and international matches (in India and globally) for the period 2016–2018.
Narinder Dhruv Batra, President of Hockey India, said, “Star Sports understands the target audience’s pulse and packages shows accordingly. We have seen this in our association with them since the inception of the Hockey India League. Keeping this in mind, we are happy that we have mutually agreed to continue this association for the next three years.”
Uday Shankar, CEO of Star India, said, “The decision to continue our association with Hockey India is in line with our commitment towards development of a multi sports culture in India. We believe in the potential of hockey as a sport and through our association with Hockey India, will work towards popularising the sport and bring the fans back to hockey.”
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