VivaKi Exchange has bagged the media mandate for Indian Badminton League (IBL). The account is estimated to be worth Rs 25 crore in the inaugural year.
IBL is a joint venture between Badminton Association of India and Sporty Solutionz, who are the commercial partners.
In a statement, BAI President Akhilesh Das Gupta said: “The Indian Badminton League aims to bring long-term benefits for the players and will usher in a new era in the sport. We welcome VivaKi on board and hope this association will take badminton to new heights.”
Sporty Solutionz CEO Ashish Chadha said: “The world’s biggest badminton league demands the maturity, size and depth for national and international launch and VivaKi posses the requisite skill sets.”
The inaugural edition of IBL will be held from August 14-31. Top players, including Saina Nehwal, Jwala Gutta, Parupalli Kashyap, Ashwnin Ponanappa and PV Singhu, will participate in the league.
VivaKi Exchange CEO Mona Jain said: “Of late, sports category has seen a massive upward swing, largely due to plethora of sports channels and coupled with Indian accolades internationally. Badminton is undoubtedly the fastest-growing sport in the world and enjoys a massive following in India after Saina Nehwal’s exploits in the 2012 London Olympics. I am sure IBL will be seen as a viable destination for large spending advertisers, who want to maximise their spend on media through sports this year.”