If you were one among those who tweeted the winning moment of the football World Cup in the early hours of Monday, then you just became a part of a Twitter record. Your tweet would have been one among the six lakh-plus tweets generated at that minute.
Tweeting like madGermany’s winning moment in the final match with Argentina recorded 618,725 TPM (tweets per minute). Twitter looks at the moments in TPM. Such a TPM contains at least one World Cup-specific keyword.
Prior to this, the semi-final match between Germany and Brazil had held the record for the highest TPM in the World Cup event. In that match Germany’s fifth goal against Brazil at the 29th minute by Sami Khedira, assisted by Mesut Ozil, recorded 580,166 TPM.
However, the host Brazil’s loss against the Germany in the semi-final match generated the highest real-time tweets during the entire World Cup. That match recorded 35.6 million tweets, and the final match came second with 32.1 million tweets.
Another significant development is the number of real-time tweets during the World Cup. According to the Twitter blog, more than 300 million tweets were sent out during the group stage. Though the blog is yet to update the latest figures, a compilation of various tweets from Twitter shows more than 177 million real-time tweet conversations after the group event. A conservative estimate will put the total number of real-time tweets at 477 million during the one-month World Cup event.
For comparison sakeThe volume of real-time tweets (based on available data) during the football World Cup is more than thrice the tweets generated during the London Olympics in 2012. That event generated more than 150 million tweets.
Quoting the final match, football legend Pele tweeted: “Once again, we showed that football is the biggest family on the planet!”