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Sri Sri Tattva has forayed into the apparel segment with the launch of its range of ethnic wear, yoga wear and accessories for men, women and children under the brand BYOGI.
The FMCG company, which is endorsed by Sri Sri Ravishankar, said that this range will currently be available on its website and through its mobile app for delivery across India.
“BYOGI will look to expand its online and offline retail footprint by tying up with online majors in the space as well as multi-brand retail players across the country this year. The brand will also establish its own stores in key cities beginning with Bengaluru,” it added.
In a statement, Tej Katpitia, CEO, Sri Sri Tattva, said: “With this launch, we are excited to cater to the growing demand for ethic wear, yoga wear and eco-friendly products using jute.”
This launch comes close on the heels of Baba Ramdev’s Patanjali announcing its plans to enter the apparel segment later this year.
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