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Star India Pvt. Ltd has acquired Indian Express owned Screen, a film and entertainment weekly for an undisclosed amount.
Screen, with a circulation of nearly 15,000 copies per week, will publish its last print edition this week as Star India takes the entertainment weekly online to be part of its recently launched digital initiative Hotstar.
“With Screen coming to Hotstar we can set the ball rolling for the next phase of greater eyeball consumption in the entertainment genre. We believe Screen is a strong brand, well remembered, and its credibility coupled with the power of Star Network is a large opportunity.
The brand will go fully digital in the next few weeks,” said Sanjay Gupta, chief operating officer, Star India.
“Screen is a strong and reputable franchise and gives us access to the entertainment editorial suite and the tinsel world, where news that shapes trends is made by film stars, directors and producers,” said Uday Shankar, chief executive, Star India, in a statement.
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