The Super Fight League (SFL) has entered into a one-year exclusive multimedia and broadcast rights agreement with Fox Sports Asia for the second season of the mixed martial arts tournament.
SFL is promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer Amir Khan.
Earlier this year, SFL entered into one year agreement on a broadcasting deal with MTV, Viacom18 in India to broadcast all matches for season 2 (till 2019).
Promising reach in more than 500 million homes by broadcasting action pack content, the licenced territories include Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Philippines, South Korea, Taiwan, Thailand and Vietnam.
SFL has reportedly garnered over a whopping 100 million views in five years for 67 live televised events.
The franchise-based league that is being organised in association with the All-India Martial Arts Association (AIMMAA) will entail prize money of ₹4 crore as well as 96 players and eight teams.
Bill Dosanjh, CEO and Founder, Super Fight League, said: “This association will further capitalise on our long term vision of taking SFL to different markets. In the next three years, we would like to take SFL to the Asian markets where MMA is more popular than a sport like cricket and comes second after soccer. The opportunity to have our premier content available in over 500 million homes will immediately accelerate the growth of the SFL brand and the sport of MMA across the region”.
The second season of the leading MMA league will start from February 9 to March 17.