Selling in rural market calls for special skills and tools that are affordable and targeted. Rural market consulting organisation MART has provided just that — MART MAS, an index for market planning to help select an attractive location or market for rural operations. It covers states, districts, towns and blocks and allows users to prioritise their markets. At micro levels, results can be derived using scientific modelling of different variables. To prioritise the market further, a variety of scores are used such as the Market Intensity Score, Means Score, Consumption Score, Awareness Score and Infrastructure Score. Additionally, the planner profiles each State with secondary data on demography, economy, consumption, health and infrastructure. With all this info, the company is sure to know the terrain it is stepping into.

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