Comments
Selling in rural market calls for special skills and tools that are affordable and targeted. Rural market consulting organisation MART has provided just that — MART MAS, an index for market planning to help select an attractive location or market for rural operations. It covers states, districts, towns and blocks and allows users to prioritise their markets. At micro levels, results can be derived using scientific modelling of different variables. To prioritise the market further, a variety of scores are used such as the Market Intensity Score, Means Score, Consumption Score, Awareness Score and Infrastructure Score. Additionally, the planner profiles each State with secondary data on demography, economy, consumption, health and infrastructure. With all this info, the company is sure to know the terrain it is stepping into.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.