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MakeMyTrip has introduced an SMS-based service for ‘Anytime Anywhere Travel Assistance’.
To avail of this service, customers need to type ‘@mmt’ and send it to 9266592665. They will receive service options for common customer needs — the platform accepts queries in Natural Language (i.e. not a strict pre-fixed format).
National Language Processing allows the user to ‘query’ in an intuitive (natural) way as opposed to structuring the query in a standard template.
Speaking about this development, Amit Somani, Chief Product Officer, MakeMyTrip said, “These address common customer queries that would otherwise have to be serviced by calling customer-care. These self-service solutions are available for a range of queries, including flight status, schedule updates, currency conversion rates, and city-specific information, among others. Besides, customers can also search for and book flight products via SMS.”
MakeMyTrip collaborated with txtWeb to create the SMS-based platform. Anyone with a simple mobile phone can access this free service via SMS, the company said. The user does not need a data plan or Internet connection or any downloads and only standard SMS rates in line with the user plan are levied for availing of the service.
txtWeb is an open platform for SMS applications that was launched in India in 2011. It allows anyone with a simple mobile phone to discover and consume services on the Internet via SMS.
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