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In an effort to promote Kashmir to holidaymakers this summer season, MakeMyTrip has launched a slew of packages. The Valley was hit by floods last year and has seen unseasonal rains this summer season.
Talking to reporters, Ranjeet Oak, Chief Business Officer – Holidays, MakeMyTrip, said: “Kashmir Holidays business was growing at an average of 45 per cent year-on-year and we expect the business to regain lost ground and continue to gain momentum.”
He said the company had seen 35,000 travellers booking for the Kashmir valley last year.
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