Nearly a hundred years ago Mahatma Gandhi gave khadi a spin, positioning the modest fabric as a symbol of Indian resistance to British rule. When Narendra Modi became Prime Minister in 2014, he became khadi’s foremost evangelist. Over the last three years, the low-profile, homespun cloth has seen its demand grow among the common and the corporate, with the khadi component in the textile industry trebling from 0.25 per cent to 0.78 per cent — a 35 per cent growth year-on-year.
“The average growth of the khadi sector was only 2.5 per cent in the 2001-14 period, which has risen to 35% in 2016-17. In fact, this is the only sector in the Indian economy that has registered a double-digit growth in the last three years,” VK Saxena, Chairman, Khadi and Village Industries Commission (KVIC), told BusinessLine .
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Textile retailer Raymonds bought 1.72 lakh metres of khadi fabric for value addition in FY17 and a fresh order for 50,000 metres is pending with KVIC. Arvind Mills will buy 10 lakh metres of khadi denim this year, while the Adiya Birla Group will buy three crore metres of khadi fabric, Saxena said.
Last year, Air India gifted 46,000 khadi travel kits to international business- and first-class passengers. ONGC ordered khadi worth ₹43 crore for its 34,000 employees, while NTPC ordered 23,000 silk jackets for its staff.
Khadi’s biggest contribution has been in empowering women, providing dignified jobs to the needy, and helping them gain self-employment. From bringing tribal poachers in the Kaziranga National Park to the mainstream, and reopening a Gandhi Ashram at Sewapuri, Uttar Pradesh, to enabling elderly women in Punjab earn a livelihood so that they could buy their grandchildren gifts, the khadi sector has effectively transformed lives.
Even the the e-commerce platforms have lapped up khadi . “Business in khadi has seen an average 25-30 per cent jump in the last two years, and 70 per cent in the last three months. There is also a significant jump in number of suppliers on our platform. We now have around 1,000 of them,” said Dinesh Gulati, Director, IndiaMART, a leading online marketplace for business-to-business (B2B) transactions.