Britain's biggest grocer Tesco plans to sell assets and cut hundreds of millions of pounds of costs to fund lower prices in store as part of its plan to fight back from the biggest crisis in its 95-year-history.
Seeking to recover from four profit warnings and an accounting scandal last year, new Tesco boss Dave Lewis unveiled his plan alongside a trading update showing a marked improvement in trading.
Like-for-like sales at Christmas were down 0.5 per cent, compared with a 4.4 per cent fall in the previous three months.
With the company's pension deficit and debt levels growing, Tesco said it would reduce its capital expenditure for next year to £1 billion ($1.5 billion), from up to £2.1 billion this year and cut costs by £250 million a year.
It will also explore the sale of its Dunnhumby data business, not pay a final dividend, and will consult on a plan to close its defined benefit pension scheme to all colleagues.
The group said the steps announced on Thursday were just the first in a drive to strengthen the balance sheet and further initiatives to increase shareholder value were under consideration.
Tesco also announced the appointment of Halfords Chief Executive Matt Davies as the new boss of its UK and Ireland business. Davies, who will start in June, is widely credited with turning around the bikes to car parts retailer.
"I am very conscious that the consequences of these changes are significant for all stakeholders in our business but we are facing the reality of the situation," Lewis said in a statement. "There is more to do but we have taken the first important steps in the right direction."
Britain's biggest supermarket group, like rivals Asda, Sainsbury's, and Morrisons, is losing sales to discounters Lidl and Aldi, whose limited ranges of low-priced products are increasingly popular with British shoppers.
Tesco brought in Lewis in September to revive its fortunes but the former Unilever executive was immediately put on the back foot by an accounting scandal and profit downgrades.
The huge savings in costs and capital expenditure will enable Lewis to cut prices in stores. Earlier on Thursday the group, Britain's largest private sector employer, announced price cuts to hundreds of branded products.
The group also maintained its profit guidance for the 2014/15 year. ($1 = £0.6637)