Wal-Mart Stores Inc is launching a new service for customers to access digital copies of movies they buy at its stores and Web site across all platforms.
The world's largest retailer, along with VUDU, rolled out a beta version of the service, InstaWatch, in collaboration with seven movie studios. These include DreamWorks Home Entertainment, Sony Pictures Home Entertainment, Warner Home Video and Twentieth Century Fox Home Entertainment.
About 800 movies available at Wal-Mart stores and 1,100 on walmart.com will be a part of the programme at the launch, the company said.
InstaWatch, which can be accessed via the Wal-Mart app, will enable a user to watch digital copy of a purchased movie on VUDU.
Wal-Mart had acquired digital entertainment service VUDU in 2010.