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Taking the mass hysteria that surrounds Dance India Dance to an all-new high, Zee TV is collaborating with online retail store ‘The Souled Store’ to launch exclusive Dance India Dance merchandise.
The specially curated range of merchandise includes quirky t-shirts, mugs and badges with popular catchphrases from the show like ‘Kya Baat, Kya Baat, Kya Baat’ and appealing taglines like ‘Put Yourself In My Dancing Shoes’, ‘Soch Less Dance Zyada’ amongst others which capture the essence of #AllAboutDance and DID at large.
Deepak Rajadhyaksha, Deputy Business Head - Zee TV said, “The show also serves as a source of inspiration for the huge audience base who have watched it and its various franchises. Introducing specially branded DID merchandise is a conscious attempt to foster this unique bond that the audience shares DID cementing it with a more emotional connect.”
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