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A case study by ICFAI Business School (IBS) Hyderabad titled ‘Digital marketing at Nike: from communication to dialogue’ has won the Case Award in ‘knowledge, information and communication systems management’ category.
Organised by the UK-based The Case Centre, the Awards are now in their 24th year. The Nike case study is authored by IBS’ Debapratim Purkayastha and Adapa Srinivasa Rao and focuses on how global sportswear giant Nike leveraged information and communication technology to win in a hypercompetitive market.
This year’s winners in other categories include entries that hail from Harvard Business School, IMD, INSEAD, London Business School, Ivey Business School, and Darden School of Business. Earlier in February, a case study titled ‘Corporate entrepreneurship and innovation at Google Inc’ by the same authors was declared winner of the 4th AESE case writing competition by Portugal-based AESE Business School. The ICFAI cases are published by the business school’s Case Research Centre, which has developed more than 4,500 case studies so far.
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