Datsun is set to make a return to Sri Lanka after nearly six decades. It is now set to launch the redi-GO targeted at aspirational and young people ready to take the next step in their lives. The model was launched in India in early June this year.
"The return of Datsun to Sri Lanka is a key element of our expansion in fast-growing markets where there is growing demand for personal mobility," said Vincent Cobee, Global Head of Datsun, in a press release. According to him, its key values – Dream, Access and Trust - are designed to accommodate the needs and aspirations of up-and-coming customers who seek attractive styling, modern engineering, worry-free ownership, and an engaging driving experience.
"We are delighted to return to Sri Lanka with Datsun redi-GO to expand our offer in the largest vehicle market segment to a new generation of customers who are ready for something new and exciting,” added Cobee.
The press release adds that the redi-GO combines the roominess, best-in-class ground clearance (185 mm) and sheer fun of a crossover combined with the zippy driving and fuel efficiency of an affordable compact hatchback. By providing the best features of a crossover and the major attributes of an urban hatchback, it delivers the best of both worlds.
The car will be offered through the dealer network of Nissan’s long-time partner in Sri Lanka, Associated Motorways. Sales are scheduled to begin in September with pricing and vehicle grades information to be announced as the start of sales draws closer.
In India, the red-GO has been seeing reasonably good sales compared to the tepid response to its predecessors, the GO and GO+. Datsun is also targeted at other emerging markets like Indonesia, Russia and South Africa as part of its growth strategy.