CONSUMER METER. Serving the hinterland

If you have engaged with the rural consumer in 2015, here is a chance to be recognised. The Rural Marketing Association of India has opened entries for the 7th edition of RMAI Flame Awards Asia 2016.  It has expanded the scope to include countries of the subcontinent. “Flame awards will be bigger and more competitive now,” says Sanjay Kaul, President, RMAI. Entries will be judged by a jury comprising brand custodians, marketers and advertising professionals. It will be a three-stage judging process and entries will be graded in four criteria - concept, activity, amplification and results for campaigns or initiatives it launched between January 01 and December 31, 2015. The process will be overseen by E&Y.