Who doesn’t love a long day of looking at your phone on V-day? I’m kidding. But, social platforms are not! Here is how they managed to code some love into tech platforms this year.
![](https://bl-i.thgim.com/public/incoming/qoj9lw/article67845199.ece/alternates/FREE_660/Instagram%20_%20Valentine%20Day.png)
If you tagged your boo on Instagram — doesn’t matter if it was a hard or a soft launch — chances are you’d have seen some love sprinkled on it by the social networking site. Posting or tapping on a ‘Note’ with Valentine’s Day-related keywords or emojis triggered an “exploding heart emoji or animation in your inbox. Posting or tapping on a tagged profile in your ‘Stories’ triggered floating hearts.
Ready to celebrate my V-day with my lifelong boo — food — I opened Zomato only to be asked if I want to be set up with a special someone, on this special day. Trusting that my loving partner will shrug this off as a professional hazard, I ventured ahead. What I did appreciate was the gender non-binary options to look for love on the food platform. I was matched with ‘Rita’ on a very Tinder-like user interface. Only three kilometers away, Rita’s full name, as I tapped on her profile, turned out to be ‘Margherita’ — just a cheesy gal out of a love triangle! Well played, Zomato!
![](https://bl-i.thgim.com/public/incoming/5lmzb7/article67845204.ece/alternates/FREE_660/Zomato_Margherita.png)
When I looked for potential men to date, I found Elon who turned out to be ‘Watermelon Juice’. It still had a pick-up line better than most men I’ve met — “Will go to the Moon and Mars for you but also give you your SpaceX.”
![](https://bl-i.thgim.com/public/incoming/w7cpt3/article67845203.ece/alternates/FREE_660/Zomato_Elon.png)
Blinkit, on the other hand, did the emotional labour on behalf of those who generally don’t — I think we all know which demographic generally doesn’t! All you have to do is select three or more things that your partner likes. There’s a long list that includes choices such as Coffee Addict, Board Game Master, Office Geek and much more.
![](https://bl-i.thgim.com/public/incoming/sqlvyw/article67845201.ece/alternates/FREE_660/Blinkit%20Gifter.png)
Once you select these, Blinkit curates a thoughtful list of gifts that you can get to your partner in less than 30 minutes. I took adages like “love yourself first” and “put on your mask before you help others” and ordered myself some espresso and butter shortbread for the evening. No, I’m not sharing.
![](https://bl-i.thgim.com/public/incoming/9vnms/article67845202.ece/alternates/FREE_660/Blinkit%20Singles%20Special.png)
There’s also a special ‘Single Mode’ for Valentine’s Day which apart from snacks and games also has brass diyas and agarbatties to ‘Pray for a Good Partner’, and tennis balls and gym gloves to ‘Get a revenge-bod’.
If not a partner, there’s always good humour on these platforms to soften the blow on a capitalism-driven day designated for love.
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